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Holistic Online Marketing Expert
What is Holistic Online Marketing and why do I consider myself an expert?
Holistic Online Marketing is a new approach to Search Engine Optimization (SEO) I am working on. Although SEO is the defining term for what I have been practicing for the last 10 years, lately I found the definition and scope of this practice to be misleading.
Search Engine Optimization is well known as the act of optimizing your website so the search engines can crawl it easily and give you better organic rankings. But is your ultimate goal to have a website that is only friendly to search engines? The search engine’s goal is to deliver a satisfying search experience to the visitor. Shouldn’t you align yourself with the search engines goal and optimize your website for your visitor?
A Holistic Online Marketing approach looks at the complete visitor experience; how easy is it to get around your site, are your URLs human friendly, are your page titles relevant to the content on the page? Once on a page does the visitor know what the page is about, are you delivering a satisfying experience to your visitor with good relevant content? Do all your links work? Can a visitor easily get to the home page or even better help you achieve your goal for your web presence, be it a sale or a new lead?
Holistic Online Marketing encompasses SEO On Page Best Practices that the visitor doesn’t see, but the Search Engines look for. This is the “traditional” SEO. This is working “under the hood” on the meta tags. Your site’s meta tag information is optimized on a page by page basis, and other factors which help the search engines are also taken into consideration.
With the major search engines placing more weight on external links to your site cutting edge Off Page Best Practices are implemented. The days of linking to hundreds or thousands of directories are gone. Now the search engines want you to link to sites that demonstrate a level of trust with visitors. Social media platforms like Twitter and Facebook allow you to create a wealth of external links and more importantly engage in an inbound marketing conversation with your visitor. Creating and regularly updating a blog and producing videos and placing them on a popular video site like YouTube also expands the conversation and inbound marketing efforts. These platforms work for you in two ways. You establish a transparent communication channel with your customers and you create valuable inbound links to your web site. As an added bonus, with the right content you will be seen as an expert in your field.
Ahh yes, there is that word again. Expert.
Dictionary.com defines an expert as follows:
A person who has special skill or knowledge in some particular field; specialist; authority.
Which brings me back to my original question, why do I consider myself a Holistic Online Marketing Expert? I not only write about Holistic Online Marketing, I practice it with all of my clients; from multi-billion dollar energy companies to real estate agents. They are the ones who consider me an expert because by looking at the bigger Online Marketing picture I deliver results. Results which pay off with a high ROI on their Online Marketing investments.
I can help you too. The first step is to take a look under the hood of your website and see how well it is performing with the search engines. I will perform a free SEO evaluation of your site and show you how by implementing SEO best practices you can achieve your Online Marketing goals.
If you have any questions I can be reached by phone at 647-449-7968.
